On December 2nd (my 40th Birthday)… I’d like to make a pledge. A vow to give back. A commitment to create high impact change 40 times over. Introducing #Impact40
But first, a little background…
Years ago a smart man named Terry Williams introduced me to a charity called Youth Assisting Youth. Terry was on the board of YAY and brought it up one day when I mentioned I was interested in volunteering my time somewhere. For reference and for what they do… it’s like the Big Brothers that no one has heard of. (They have since changed their name to The Peer Project). After Terry told me all about them, I was super interested in volunteering my time, so I showed up to an informational meeting. I enjoyed the idea of mentoring a young boy who didn’t have a father figure in his life. Maybe it’s because I didn’t have a father figure in my life and always felt if I had the opportunity to help fill the void for someone else, I would step up. After the meeting I spoke with Terry on the phone and although he applauded my initiative and welcomed the idea, he asked me to think about making an impact far greater. So for the next 6 years I worked for YAY, but not mentoring 1-on-1. Instead I helped conjure up marketing plans, event ideas, and media relationships. I could impact YAY much deeper if I focused on the two things most charities seem to want: awareness and money. We crushed it. I was really happy with the foundation I left behind when I eventually moved on to other charitable work. Work that included many years on the BoobyBall committee where we came up with some pretty memorable things, like the “I <3 Boobies” digital campaign. So, Terry was right and I’m forever grateful. I feel I left things better than I found them and made a deep, meaningful and lasting impact.
So here we are. The urge to make a lasting impact is back, but I need your help, big time.
This is #Impact40
I’d like to offer my skills, donate myself 40 times. I want to create high impact long lasting legacy for 40 not-for-profits, charities, and/or start ups. The timeframe is the calendar year of 2016, but it really begins right now.
Help Me, Help Them
I need you. I need your direction. I need your belief that I can help. (Was there ever any doubt? Come on!!) I’m looking for you to guide me to the ‘who’, so I can help the ‘what’ and the ‘how’. I do not want your money or your donations. I’m not asking you to sponsor me in any way. I am looking for your endorsement and your introductions. If you know me, know my work and know what I bring to the table, then connect me with the proper people.
If we don’t know each other and you don’t know my work, and at this moment, you’re thinking ‘‘Um, who does this guy think he is?”… let me start by saying: Hi, My name is Jon. I’ve done some pretty cool things in my career. I’ve been blessed to be able to dream, create and innovate over 20 years in the sports world, the radio industry and, currently, the beer business. You can see more here. The common thread in my 20 years as a marketer has been HIGH IMPACT. I wrote that in ALL CAPS to give it more effect.
Who Will Benefit The Most?
Charities with a small to medium size team that need an extra mind. Not-for-profits that could benefit from a seasoned marketer. Start ups that are still trying to craft the blueprint to help change the world.
Let’s see how this goes. Taking your suggestions and personal intros now…