In My 40th Year, I Have Big Plans

Hands group

On December 2nd (my 40th Birthday)… I’d like to make a pledge. A vow to give back. A commitment to create high impact change 40 times over.  Introducing #Impact40

But first, a little background…

Years ago a smart man named Terry Williams introduced me to a charity called Youth Assisting Youth. Terry was on the board of YAY and brought it up one day when I mentioned I was interested in volunteering my time somewhere. For reference and for what they do… it’s like the Big Brothers that no one has heard of. (They have since changed their name to The Peer Project). After Terry told me all about them, I was super interested in volunteering my time, so I showed up to an informational meeting. I enjoyed the idea of mentoring a young boy who didn’t have a father figure in his life. Maybe it’s because I didn’t have a father figure in my life and always felt if I had the opportunity to help fill the void for someone else, I would step up. After the meeting I spoke with Terry on the phone and although he applauded my initiative and welcomed the idea, he asked me to think about making an impact far greater. So for the next 6 years I worked for YAY, but not mentoring 1-on-1. Instead I helped conjure up marketing plans, event ideas, and media relationships. I could impact YAY much deeper if I focused on the two things most charities seem to want: awareness and money. We crushed it. I was really happy with the foundation I left behind when I eventually moved on to other charitable work. Work that included many years on the BoobyBall committee where we came up with some pretty memorable things, like the “I <3 Boobies” digital campaign.  So, Terry was right and I’m forever grateful. I feel I left things better than I found them and made a deep, meaningful and lasting impact.

So here we are. The urge to make a lasting impact is back, but I need your help, big time.

This is #Impact40

I’d like to offer my skills, donate myself 40 times. I want to create high impact long lasting legacy for 40 not-for-profits, charities, and/or start ups.  The timeframe is the calendar year of 2016, but it really begins right now.

Help Me, Help Them

I need you. I need your direction. I need your belief that I can help. (Was there ever any doubt? Come on!!) I’m looking for you to guide me to the ‘who’, so I can help the ‘what’ and the ‘how’. I do not want your money or your donations. I’m not asking you to sponsor me in any way. I am looking for your endorsement and your introductions. If you know me, know my work and know what I bring to the table, then connect me with the proper people.

If we don’t know each other and you don’t know my work, and at this moment, you’re thinking ‘‘Um, who does this guy think he is?”… let me start by saying: Hi, My name is Jon. I’ve done some pretty cool things in my career. I’ve been blessed to be able to dream, create and innovate over 20 years in the sports world, the radio industry and, currently, the beer business. You can see more here. The common thread in my 20 years as a marketer has been HIGH IMPACT. I wrote that in ALL CAPS to give it more effect.

Who Will Benefit The Most?

Charities with a small to medium size team that need an extra mind. Not-for-profits that could benefit from a seasoned marketer. Start ups that are still trying to craft the blueprint to help change the world.

I will update #Impact40 as often as I can in this blog. Also, I’m cool with any way you’d like to connect. This blog, Through this website. On Facebook, Twitter, or Linked In.

Let’s see how this goes. Taking your suggestions and personal intros now…

JS

5 Content Marketing Tips

Content_Marketing_Statistics

1) Everything is content.

Let’s face it, you’re so close to your brand that you may miss some amazing content opportunities… but relax… here’s how you will never miss anything ever again. Just remember ‘everything is content’. Whether you’re a B2B or B2C, the stuff you do, the hallways you walk, the people you work with, the emotions you feel, the challenges you face are ALL RELATE-ABLE BY SOMEONE. Sorry for yelling. Tell those stories. Snap a photo, write a blog entry, take a video. I promise you, great content opportunities completely surround you at this very moment. The skill – which can be taught – is to recognize that everything is content and content is all around you.

As a life long Marketer I was always searching for that unique thing that would put my brand over the top. It hit me one day that I was surrounded by these things. In fact, the ‘things’ were endless and limitless, and through technology we can tell every single story we have. We just have to start.

2) Tools In Your Tool Belt

Are you part of a staff of hundreds whose sole purpose is to build content? Didn’t think so! It’s probably just you, am I right? Okay, maybe you and some others all chipping in to build up your social channels with relevant material. Marketing Mangers and Digital Marketers (like that’s two different things now-a-days, right?) joining forces with Social Media Managers and Community Managers all for the greater good. Now, who does what? Core strengths I look for – beyond a person being awesome – are:

  • Social Channel Know How: I know that could mean many different things, but some brand experience is always best for me. Just because you have have a personal FB account does not qualify for anything. Well you may be qualified to be someones’ friend, but that’s about it. Add Me. lol.).
  • Skill in video creation, editing video, and Photoshop.
  • The actual equipment to do each of the points in (b)
  • Ability to hold a conversation. I’m not joking.
  • Live the mantra that ‘Everything Is Content’ and have no fear to capture that content.



3) Document What Your Competition Doesn’t (Or just do it better)

Here’s an experiment  Go to your competition’s YouTube channel. Probably some cool stuff there. Most companies (if they even have a YouTube channel) put what they would consider the ‘gold’ up. Most stuff is highly produced, maybe even ‘production house’ produced. Don’t be afraid of stripping it down. (Note: I am not saying you should strip) Customers, fans, clients, employees can live with a shaky video if the content is great. Show your stuff. Show what goes on in your world.  I always like to think of video as a show. Like TV shows, even if it’s 30 seconds long. YouTube is just one place. There are many places where you content can live. Is your business in these places? What type of content are you putting there? What type of content is your competition putting there? Something you see everywhere now is “Behind The Scenes” content. Is yours better than theirs?

4) Swing Away!

Hit Homeruns! and Triples, and Doubles, and Singles, and Bunts, and Fouls, and just about everything else. Let’s be real… If you try and hit a homerun every single time, you may strike out more than often. But that is totally okay. Not every piece of content is going to get those shares or likes or comments that you’re hoping for.  Just be consistent and pay attention to what is getting traction, where it’s getting traction, and when it’s getting traction. Your content plan should be super easy to build next year. if you pay attention this year. 

5) What’s Your Plan?

I’ve always thought that “Awesome Stuff Gets Shared”, but that just doesn’t cut it in a boardroom. A plan is needed. A long term strategic plan with a tactical and itemized slant is my choice. Did that sound too corporate? Whatevs. But here’s the good news: Building a plan should be super simple. Ideas are the easy part; proper execution of ideas is the hard part. Also the beauty of a Content Plan in this day and age is that it can change tomorrow. Technology changes and evolves everyday, so should you and your plan.

Hope that makes sense. As always, any thoughts or opinions on the post are greatly appreciated. I’m JonSinden on Twitter and I always enjoy feedback.

::js