About

Hello, it’s me, Jon.

I’m a fan first; whether it’s beer, content marketing or digital media. I live (and lived) in the worlds of good beer, sports, music, fashion, radio and media. Connecting brands & audience has been a reoccurring thread in my career. I dream up full scale integrated marketing campaigns for brands. Collaboration, community, and content is what keeps me up at night.

I’m currently freelance but most recently led the marketing, content and social for Ottawa’s largest sports ownership group. Spent the past few years developing and growing multiple large scale events, one of those being Canada’s largest beer festival. Also in a previous capacity, I led the team that built the social and digital practice at Maple Leafs Sports & Entertainment (the largest sports ownership group in Canada) where we delivered award-winning best practices in social media and digital content with the sole purpose of enhancing the relationship between fans & the brands of the Toronto Maple Leafs, Toronto Raptors, and Toronto FC. Some may remember me as the Director of Marketing for legendary radio station 102.1 the Edge in Toronto. During my tenure the station received the highest ratings ever in its 27-year history. I was also lucky enough to be the three-time recipient of the Gold Ribbon from the Canadian Association of Broadcasters for radio marketing. I started my whole journey off on the original team that launched radio station FLOW 93.5, Canada’s first urban radio station.

Let’s be honest, BIOs are a strange thing because they always come off as a little too ‘braggy’, especially when you consider that people usually write their own…. Like I did with this one.

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  1. Pingback: In My 40th Year, I Have Big Plans | Jon Sinden

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