In My 40th Year, I Have Big Plans

Hands group

On December 2nd (my 40th Birthday)… I’d like to make a pledge. A vow to give back. A commitment to create high impact change 40 times over.  Introducing #Impact40

But first, a little background…

Years ago a smart man named Terry Williams introduced me to a charity called Youth Assisting Youth. Terry was on the board of YAY and brought it up one day when I mentioned I was interested in volunteering my time somewhere. For reference and for what they do… it’s like the Big Brothers that no one has heard of. (They have since changed their name to The Peer Project). After Terry told me all about them, I was super interested in volunteering my time, so I showed up to an informational meeting. I enjoyed the idea of mentoring a young boy who didn’t have a father figure in his life. Maybe it’s because I didn’t have a father figure in my life and always felt if I had the opportunity to help fill the void for someone else, I would step up. After the meeting I spoke with Terry on the phone and although he applauded my initiative and welcomed the idea, he asked me to think about making an impact far greater. So for the next 6 years I worked for YAY, but not mentoring 1-on-1. Instead I helped conjure up marketing plans, event ideas, and media relationships. I could impact YAY much deeper if I focused on the two things most charities seem to want: awareness and money. We crushed it. I was really happy with the foundation I left behind when I eventually moved on to other charitable work. Work that included many years on the BoobyBall committee where we came up with some pretty memorable things, like the “I <3 Boobies” digital campaign.  So, Terry was right and I’m forever grateful. I feel I left things better than I found them and made a deep, meaningful and lasting impact.

So here we are. The urge to make a lasting impact is back, but I need your help, big time.

This is #Impact40

I’d like to offer my skills, donate myself 40 times. I want to create high impact long lasting legacy for 40 not-for-profits, charities, and/or start ups.  The timeframe is the calendar year of 2016, but it really begins right now.

Help Me, Help Them

I need you. I need your direction. I need your belief that I can help. (Was there ever any doubt? Come on!!) I’m looking for you to guide me to the ‘who’, so I can help the ‘what’ and the ‘how’. I do not want your money or your donations. I’m not asking you to sponsor me in any way. I am looking for your endorsement and your introductions. If you know me, know my work and know what I bring to the table, then connect me with the proper people.

If we don’t know each other and you don’t know my work, and at this moment, you’re thinking ‘‘Um, who does this guy think he is?”… let me start by saying: Hi, My name is Jon. I’ve done some pretty cool things in my career. I’ve been blessed to be able to dream, create and innovate over 20 years in the sports world, the radio industry and, currently, the beer business. You can see more here. The common thread in my 20 years as a marketer has been HIGH IMPACT. I wrote that in ALL CAPS to give it more effect.

Who Will Benefit The Most?

Charities with a small to medium size team that need an extra mind. Not-for-profits that could benefit from a seasoned marketer. Start ups that are still trying to craft the blueprint to help change the world.

I will update #Impact40 as often as I can in this blog. Also, I’m cool with any way you’d like to connect. This blog, Through this website. On Facebook, Twitter, or Linked In.

Let’s see how this goes. Taking your suggestions and personal intros now…

JS

4 Steps To Your Dream Job

dream-job-nowHave you ever heard; “You have the coolest job!”. I have too. Back when I was Marketing and Promotions Director of 102.1 the Edge, people used to always say “You have the coolest job!” Before that when I was part of the original team that launch FLOW 93.5, Canada’s 1st Urban radio station, people used to say “You have the coolest job!” Well, I’m here to crush all that. The coolest job in the world may be what you are doing right now. If not, then what are you waiting for? It’s out there, go get it. Here’s some tips to point you in the right direction…
Step 1: What excites you? What are you in to? Do you love cars? Is it baked goods or toothpaste or clothing or technology? Think of some brands you are in to. Write them down somewhere… we’ll get back to that later.  Think of some activities you love to do: is it shopping or eating or creating or planning or organizing? Write down some of the activities you like doing… we’ll get back to that later. Consider an exercise that your high school guidance counselors may or may not have shared with you. If you could spend the rest of your life getting paid to do something, what would be? Maybe you have an answer right now or maybe your don’t. Either way, it’s cool.Step 2: Who Do You Know?Remember that list of places you think you may want to work? Brands that you’re in to? So you have this list, now what? Very recently a friend told me his dream places to work. It was all related to the aerospace industry. He listed about 5 companies by name and said “It would be a dream come true to work for one them”. I asked him if he had any friends or acquaintances that currently work there or have some connection to these companies. He did not have any.

You need to build your network as wide as you can, or as focused as you can. If there are places you want to work and you don’t know a single person there, then you’re doing it wrong. Your network can help you. That’s actually why you have said network. Use it. Do whatever you can to get a foot in the door at one of your target places. Cold call, email, try and connect, buy coffees, get meetings… rinse and repeat.

Step 3: Listen.

What are you good at? Be honest. Remember that list of ‘things you like doing’? Take it out and try to assess if you are actually good at these things. You do not do this alone. You need input. Talk to the people closest to you. Friends, family, current managers & associates, along with past managers and colleagues. Sometimes the things you think you are great at may not be the things you are actually great at. Put on your big boy or girl pants and listen to what others have to say. Really listen.

Step 4: Get Ready. 

Hate to be the one who has to break this to you, but sometimes not everything is at is seems. A lot goes in to a workplace. Some of which you may not like. What you may think is your dream job, may be more like a nightmare. A work environment is a complicated ecosystem. The people, the space, the culture, the work, the politics, the hierarchy, the hours, the left-over cake in the kitchen. There are many things that may turn you off of your dream job. Just prepare yourself that anything can happen. Just because you thought this was the job for you, doesn’t mean you have to stick to it. You can change your mind. It’s ok. On the flip side, sometimes it does work out just fine. If so, congrats.

4 simple steps. Many of which you are probably doing already. For the record, I have not found my dream job yet. I love what I do and the people I do it with, but I’m convinced that my dream job has not been invented yet. Maybe one day I’ll get around to inventing it. As always I’m Jon Sinden on Twitter if you’ like to connect about this blog.
cheers,
::js