A brand, a moment, and some really great human beings.

I talk about moments all the time. How does your brand capture and capitalize on a moment? The moments surround you right now. How are you going to take part in a meaningful way? Many brands try and jump on moments and fail. You probably see it every single day. This is not one of those moments. This has a happy ending. It’s the story of some friends who gave a brand (in this case a sports team) the opportunity to do some good. I cannot do the moment justice, so here are some words from the man at the centre of this moment. His name is Sean Boulton and here is an excerpt from his personal blog…

A note from an overflowing heart

From time to time, you come across a story about a company that does something above and beyond, and creates a loyal, lifetime customer as a result (in fact, if you want to read stories like that, Scott Stratten’s fantastic book “UnMarketing” is a great place to start). But what do you do when you’re a brand that already has a massive, loyal following? How do you take a fan and turn them into a fanatic — an evangelist? This is that story. Well, actually, this is a story about friendship and community. It’s a story about how technology can bring people together and create bonds that can affect your life in ways you wouldn’t have ever imagined. It’s about putting the “social” in social media. This is that story. Okay, it’s both those stories. And buckle up, because this will be a bit of a read. But I’m not sure I’ve ever written anything more important. Please click here to open up Sean’s blog. It’s a great story, I promise.  SeanBoulton

#One4One Ticket Giveaway

The One4One Event on Monday, March 28th is going to be epic. Over 80 Toronto athletes in one room at Real Sports Bar & Grill. This event supports the MLSE Team Up Foundation. Team Up’s mission is: to improve the lives of youth by building facilities, giving to sustainable programs and empowering youth through sports and recreation

Here’s how you can enter to win a pair of tickets:

1) Cut and Paste the tweet below and post it on Twitter:

Hey @BigThinkerJon. I want to go to #One4One on March 28 to support @TeamUpFndn – Please enter me to win a pair of #One4One tickets.

And, if you feel so inclined, you can also share the links to the event and info on how to get tickets. (all that info is below) Feel free to share it!

From all the tweets posted between now and Sunday at 11:59 pm, I will randomly pick a winner. I’ll tweet the winner on Monday morning and meet you there on Monday night.

There can only be one winner (plus guest) in this contest, so, if you really want to go to One4One, please contact Eleanor McDonald at 416-815-5428 or email her: emcdonald@mapleleafsports.com

More info: Team Up Website